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国际商务谈判(英文)(第二版)
作者:
窦然 主编
定价:
43 元
页数:
373页
ISBN:
978-7-309-11107-1/F.2098
字数:
397千字
开本:
16 开
装帧:
平装
出版日期:
2015年1月       
本类其他相关图书

内容提要


       修订版依旧由12章组成,涉及国际商务谈判的各个环节和相关知识,如谈判的准备与开局、磋商策略、僵局化解、签约须知、语言技巧、心理素质、不同国家和地区谈判者的谈判风格和相关礼仪,等等。本次修订中对第一版各章节的多处文字表述、数据和部分段落结构做了重新调整。例如,将原先书中按中国人习惯的表达,换成西方人的惯用说法;某些案例中的数据按实际汇率重新做了核实;有些略显冗长的小标题和句子,在不改变原意的前提下,改写成更加精练的文字和表述;书中涉及一些谈判的策略和技巧,也按逻辑关系、使用频率等予以重新调整和增删。
       本书适合中国高校相关专业的学生、进修生、来华留学生以及从事涉外商务工作的相关人士。
      

作者简介

书摘


       Contents
      
       Chapter 1 An Overview of International Business Negotiation
       1.1Definition and Characteristics of International Business Negotiation
       1.2Forms of International Business Negotiation
       1.3Basic Forms of International Business Negotiation
      
       Chapter 2 Game Principles
       2.1Equal and Voluntary Participation
       2.2Credibility First
       2.3Reciprocity and Mutual Benefits
       2.4Maximizing Commonalities and Minimizing Differences
       2.5Speak on Good Grounds
       2.6Separate the People from the Problem
      
       Chapter 3 Preparations
       3.1Collecting Information
       3.2Forming the Negotiation Team
       3.3Planning for International Business Negotiation
       3.4Physical Preparations
       3.5Simulated Negotiations
      
       Chapter 4 Negotiation Opening
       4.1Creating an Appropriate Atmosphere
       4.2Opening Steps
       4.3Opening Strategies
      
       Chapter 5 Bargaining Process
       5.1Making a Quotation
       5.2Bargaining
       5.3Making Compromise
      
       Chapter 6 Negotiation Strategies and Tactics
       6.1An Overview of Negotiation Strategies
       6.2Developing Your Strategies
       6.3Strategic Considerations
       6.4Common Gambits and Tactics
       6.5Useful Negotiation Strategies
       6.6What Tactics Will You Use?
      
       Chapter 7 Ways of Breaking Impasse
       7.1Why Does Impasse Arise?
       7.2Conquer the Fear of Impasse
       7.3Avoid Provocation
       7.4Don't Make Things Worse
       7.5Other Means of Dispute Handling
       Chapter 8Language Skills
       8.1Skills of Asking and Answering
       8.2Language Skills of Statement and Refutation
       8.3Skills of Body Languages
      
       Chapter 9 The Formation of Contracts
       9.1Identification and Means of Negotiation Closing
       9.2Conclusion and Guarantee of a Contract
       9.3Modification, Termination and Assignment of Contracts
       9.4Settlement of Disputes after Contract Signing
       9.5Authentication and Notarization of a Contract
      
       Chapter 10 Psychological Qualities of the Negotiator
       10.1Psychological Qualities of the Effective Negotiator
       10.2Understanding Nonverbal Communication and Lies
       10.3Creativity and Problemsolving in Negotiation
      
       Chapter 11 Etiquette
       11.1Negotiators as Hosts
       11.2Negotiators as Guests
       11.3We All Have to Follow!
       11.4Etiquette and Taboos in Different Cultures
      
       Chapter 12 International Business Negotiation Styles
       12.1Negotiation Styles in American Countries
       12.2The European Negotiation Styles
       12.3The Asian Negotiation Styles
       12.4The Middle-East Area Negotiation Styles
       12.5The African Negotiation Styles
      
       References
      

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