UNIT ONE
Text The Introduction of Economics
Further Reading People Respond to Incentives
UNIT TWO
Text Thinking Like an Economist
Further Reading Why Economists Disagree
UNIT THREE
Text What Is a Market?
Further Reading Market Price in Competitive and Non-competitive Market
UNIT FOUR
Text Speculators and Markets
Further Reading Speculators and Markets
UNIT FIVE
Text The Development of China s Service Sector
Further Reading Problems in China s Service Sector
UNIT SIX
Text The Management Functions
Further Reading Controlling
UNIT SEVEN
Text Marketing: General Mills Introduces a New Product
Further Reading Consumer Preferences
UNIT EIGHT
Text Why Business Smarts Are Investing Smarts
Further Reading Investments That Pay Today — and Tomorrow
UNIT NINE
Text Making More Money at Work — CNN s Gerri Willis Offers
Five Tips on How to Fatten Your Paycheck
Further Reading Your Portfolio: 4 Moves for 2006—Don't Guess Whether the Big Risk Is Inflation or Recession. Be Ready for Both
UNIT TEN
Text The Value of Information
Further Reading The Value of Information in the Dairy Industry
UNIT ELEVEN
Text Information and Consultation
Further Reading More Emphasis on Process
UNIT TWELVE
Text Employee Relations: Motivation and Morale
Further Reading Needs of Workers
UNIT THIRTEEN
Text The World after Textile Quotas
Further Reading U.S. Officials Hail Textile Agreement with China
UNIT FOURTEEN
Text Evolution of the Payments System
Further Reading Money in the U.S. Economy
UNIT FIFTEEN
Text What Is the Dow Jones Industrial Average， Anyway?
Further Reading Equity Securities: Common Stock
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