Contents
Unit One An Overview of International Business
Ⅰ An Introduction to International Business
1.Definitions
2.Why Nations Trade?
Ⅱ History of International Trade
Ⅲ Protection or Free Trade?
Ⅳ MNCs and Globalization
1.Global Exchange
2.Have a Break
Ⅴ Effects of Technology on International Business
Vocabulary
Notes
Related Terms
Post-reading Activities
Supplementary Reading
Unit Two Theories of International Business
Ⅰ The Age of Mercantilism
Ⅱ The Theory of Absolute Advantage
Ⅲ The Theory of Comparative Advantage
Ⅳ The Factor Proportions Trade Theory
Ⅴ The Leontief Paradox
Ⅵ The ProductCycle Theory
Ⅶ Protectionism
Vocabulary
Notes
Related Terms
Post-reading Activities
Supplementary Reading
Unit Three Economic Integration
Ⅰ Levels of Economic Integration
1.PreferentialTrade Arrangement（PTA）
2.The Free Trade Area（FTA）
3.The Custom's Union
4.The Common Market
5.The Economic Union
6.Monetary Union
Ⅱ European Integration
Ⅲ North American Economic Integration
Ⅳ Integration in Asia
1.ASEAN Free Trade Area（AFTA）
2.The ASEAN Plus Three（APT）
3.Asia-Pacific Economic Cooperation（APEC）
Vocabulary
Notes
Related Terms
Post-reading Activities
Supplementary Reading
Unit Four Multinational Corporations
Ⅰ The Multinational Corporate Phenomenon
1.Definitions of the Multinational Corporation
2.Why Do We Have Multinational Corporations?
3.The Most Powerful Institution in the World Today
Ⅱ Foreign Direct Investment（FDI）
1.Definitions
2.Impacts of FDI
3.Major Types of FDI
Ⅲ Technology Transfer
1.Introduction
2.Modes of Technology Transfer
Ⅳ Market Entry Modes of Multinational Corporations
1.International JointVentures（IJVs）
2.Fully Owned Subsidiaries
Vocabulary
Notes
Related Terms
Post-reading Activities
Supplementary Reading
Unit Five Instruments of Trade Policy
Ⅰ Tariffs
1.Specific Tariff
2.AdValorem Tariff
3.Compound Tariff
Ⅱ Quotas
Ⅲ Embargoes
Ⅳ Exchange Controls
Ⅴ Product Standards
Ⅵ Anti-dumping
1.Anti-dumping
2.Anti-dumping，Safeguards，Countervailing Duties
3.WTO—Doha DevelopmentRound
Ⅶ Subsidies
1.Export Subsidies
2.WTO Rules on Subsidies
Vocabulary
Notes
Related Terms
Post-reading Activities
Supplementary Reading
Unit Six International Marketing
Ⅰ Marketing Research
Ⅱ Segmentation
Ⅲ Marketing Objectives and Strategy
1.Marketing Objectives
2.Marketing Strategy
Ⅳ Marketing Mix
1.Product
2.Price
3.Place（Distribution）
4.Promotion
Ⅴ ProductLife Cycle
1.Introduction Stage
2.Growth Stage
3.Maturity Stage
4.Decline Stage
Vocabulary
Notes
Related Terms
Post-reading Activities
Supplementary Reading
Unit Seven GATT and WTO
Ⅰ GATT
1.A Brief History of GATT
2.The Goal of GATT
3.GATT1994:Structure
4.The Principles of GATT
Ⅱ WTO
1.A Brief History of WTO
2.The Function of WTO
3.The Principles of WTO
4.China's Accession
Vocabulary
Notes
Related Terms
Post-reading Activities
Supplementary Reading
Unit Eight Market Transition and Development in China
Ⅰ Market Transition
Ⅱ Development with Its Major Trading Partners
1.Trade with the EuropeanUnion（EU）
2.Trade with the USA
3.Trade with Southeast Asia
Ⅲ The Impact of Globalization on Chinese Economy
1.The Impact on the World Economy
2.The Impact on the Chinese Economy
Vocabulary
Notes
Related Terms
Post-reading Activities
Supplementary Reading
AppendixⅠ Vocabulary
AppendixⅡ Key to the Exercises
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