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国际商务英语信函及写作
作者:
吴宝康 主编
定价:
32.00元
页数:
315页
ISBN:
978-7-309-07379-9/H.1514
字数:
266千字
开本:
16 开
装帧:
平装
出版日期:
2010年7月       
本类其他相关图书

内容提要


       本教材以外贸业务环节为线索,根据外语认知特点、应用型本科及高职学生认知学习特点和课堂教学组织需要。在结构编排上以商务英语信函常用句法结构操练为核心,以最终完成国际商务各业务环节的信函写作为目标。考虑到学生的实际需要,本教材特意在最后一个单元的教学内容定为求职信函的写作学习。此外,为方便学习和今后工作.本教材还附有四个附录,提供有关美国、加拿大州名、省名的标准英语缩写;常用地址和商务机构缩略语;世界主要机场、港口名称英中对照表等。授课老师可以免费获取本书练习中的所有详细参考答案。
       本教材每个单元基本结构为相关业务知识的英语简介、样函8封、实用句型、写作指导及练习部分组成。练习部分又分为常规性练习(Part A)、进口商(买方)角度的练习(Part B)和出口商(卖方)角度的练习(Part C)。

作者简介

书摘


       目 录
      
       总序
      
       前言
      
       Unit1 Essentials of a Business Letter
       商务信函的基本要素
       1.1 Layout of a Business Letter
       1.2 Letter Styles
       1.3 Addressing Envelopes
       1.4 Faxes and E-Mails
       Exercises
      
       Unit2 Starting Business and Establishing Business Relation
       开始业务与建立业务关系
       2.1 Related BusinessKnow ledge
       2.2 Text
       2.3 Useful Sentences
       2.4 Writing Tutorial:Deciding the Type of Your Letter
       Exercises
      
       Unit3 Enquiries and Quotations
       询价与报价
       3.1 Related BusinessKnow ledge
       3.2 Text
       3.3 Useful Sentences
       3.4 Writing Tutorial:Beginning of a Business Letter
       Exercises
      
       Unit4 Offer,Counter-Offer,Acceptance and Refusal
       发盘、还盘、接受或拒绝
       4.1 Related Business Knowledge
       4.2 Text
       4.3 Useful Sentences
       4.4 W riting Tutorial:Singling out the Key Purpose of Your Letter
       Exercises
      
       Unit5 Credit and Status Enquires and Their Replies
       资信查询及回复
       5.1 Related Business Knowledge
       5.2 Text
       5.3 Useful Sentences
       5.4 Writing Tutorial:CorrectParagraph
       Exercises
      
       Unit6 Order,Acceptance and Refusal
       订单、接受订单以及谢绝订单
       6.1 Related BusinessKnow ledge
       6.2 Text
       6.3 Useful Sentences
       6.4 Writing Tutorial:Making A Businesslike Ending
       Exercises
      
       Unit7 Conclusion of Business and the Fulfillment of a Contract
       交易的达成和合同的履行
       7.1 Related Business Knowledge
       7.2 Text
       7.3 Useful Sentences
       7.4 Writing Tutorial:Proper Wording
       Exercises
      
       Unit8 Letters to Discuss Payment
       洽谈支付方式信
       8.1 Related Business Knowledge
       8.2 Text
       8.3 Useful Sentences
       8.4 Writing Tutorial:Composing Appropriate Sentences
       Exercises
      
       Unit9 Urging the Establishment and Amendment of L/C
       敦促开立和修改信用证
       9.1 Related Business Knowledge
       9.2 Text
       9.3 Useful Sentences
       9.4 Writing Tutorial:Keeping Coherence
       Exercises
      
       Unit10 Packing,Marking and Shipment
       包装、运输标志以及装运
       10.1 Related Business Knowledge
       10.2 Text
       10.3 Useful Sentences
       10.4 Writing Tutorial:Using the Correct Punctuation
       Exercises
      
       Unit11 Marine Insurance
       海运保险
       11.1 Related Business Knowledge
       11.2 Text
       11.3 Useful Sentences
       11.4 Writing Tutorial:Revising and Checking for any Possible Mistakes
       Exercises
      
       Unit12 Letters to Discuss Agencies
       洽谈代理业务信
       12.1 Related Business Knowledge
       12.2 Text
       12.3 Useful Sentences
       12.4 Writing Tutorial:Paying Attention to Some Easily Misused Words or Phrases
       Exercises
      
       Unit13 Complaints,Disputes,Claims and Their Settlements
       投诉、争议、索赔及解决
       13.1 Related BusinessKnow ledge
       13.2 Text
       13.3 Useful Sentences
       13.4 Writing Tutorial:Avoiding Dangling Modifiers
       Exercises
      
       Unit14 Application Letters
       求职信
       14.1 Related Business Knowledge
       14.2 Text
       14.3 Useful Sentences
       14.4 Writing Tutorial:Paying Attention to the Sentence Structure
       Exercises
      
       AppendixⅠ 美国州名标准缩写
       AppendixⅡ 加拿大省名标准缩写
       AppendixⅢ 常用地址和商务机构缩略语
       AppendixⅣ 世界主要机场、港口名称英中对照表
      

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