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国际商务英语信函及写作(第二版)
作者:
吴宝康 主编
定价:
39.80 元
页数:
395页
ISBN:
978-7-309-09968-3/H.2154
字数:
457千字
开本:
16 开
装帧:
平装
出版日期:
2013年8月       
本类其他相关图书

内容提要


       本教材以外贸业务环节为线索,根据外语认知特点、应用型本科及高职学生认知学习特点和课堂教学组织需要,在结构编排上以商务英语信函常用句法结构操练为核心,以最终完成国际商务各业务环节的信函写作为目标。考虑到学生的实际需要,本教材特意在最后一个单元的教学内容定为求职信函的写作学习。此外,为方便学习和今后工作,本教材第二版还附有包括练习题参考答案在内的五个附录。
       本教材每个单元基本结构为相关业务知识的英语简介、样函8封、实用句型、写作指导及练习部分组成。练习部分又分为常规性练习(Part A)、进口商(买方)角度的练习(PartB)和出口商(卖方)角度的练习(Part C)。

作者简介

书摘


       目录
      
       Unit 1 Essentials of a Business Letter
       商务信函的基本要素
       1.1Layout of a Business Letter
       1.2Letter Styles
       1.3Addressing Envelopes
       1.4Faxes and E-mails
       Exercises
      
       Unit 2 Starting Business and Establishing Business Relation
       开始业务与建立业务关系
       2.1Related Business Knowledge
       2.2Text
       2.3Useful Sentences
       2.4Writing Tutorial: Deciding the Type of Your Letter
       Exercises
      
       Unit 3 Enquiries and Quotations
       询价与报价
       3.1Related Business Knowledge
       3.2Text
       3.3Useful Sentences
       3.4Writing Tutorial: Beginning of a Business Letter
       Exercises
      
       Unit 4 Offer, Counteroffer, Acceptance and Refusal
       发盘、还盘、接受或拒绝
       4.1Related Business Knowledge
       4.2Text
       4.3Useful Sentences
       4.4Writing Tutorial: Singling out the Key Purpose of Your Letter
       Exercises
      
       Unit 5 Credit and Status Enquires and Their Replies
       资信查询及其回复
       5.1Related Business Knowledge
       5.2Text
       5.3Useful Sentences
       5.4Writing Tutorial: Correct Paragraphs
       Exercises
      
       Unit 6 Order, Acceptance and Refusal
       订单、接受订单以及谢绝订单
       6.1Related Business Knowledge
       6.2Text
       6.3Useful Sentences
       6.4Writing Tutorial: Making a Businesslike Ending
       Exercises
      
       Unit 7 Conclusion of a Business and the Fulfillment of a Contract
       交易的达成和合同的履行
       7.1Related Business Knowledge
       7.2Text
       7.3Useful Sentences
       7.4Writing Tutorial: Proper Wording
       Exercises
      
       Unit 8 Letters to Discuss Payment
       洽谈支付方式信
       8.1Related Business Knowledge
       8.2Text
       8.3Useful Sentences
       8.4Writing Tutorial: Composing Appropriate Sentences
       Exercises
      
       Unit 9 Urging the Establishment and Amendment of L/C
       敦促开立和修改信用证
       9.1Related Business Knowledge
       9.2Text
       9.3Useful Sentences
       9.4Writing Tutorial: Keeping Coherence
       Exercises
      
       Unit 10 Packing, Marking and Shipment
       包装、运输标志以及装运
       10.1Related Business Knowledge
       10.2Text
       10.3Useful Sentences
       10.4Writing Tutorial: Using the Correct Punctuation
       Exercises
      
       Unit 11 Marine Insurance
       海运保险
       11.1Related Business Knowledge
       11.2Text
       11.3Useful Sentences
       11.4Writing Tutorial: Revising and Checking for Any
       Possible Mistakes
       Exercises
      
       Unit 12 Letters to Discuss Agencies
       洽谈代理业务信
       12.1Related Business Knowledge
       12.2Text
       12.3Useful Sentences
       12.4Writing Tutorial: Business Writing Principles — Six Cs
       Exercises
      
       Unit 13 Complaints, Disputes, Claims and Their Settlements
       投诉、 争议、 索赔及其解决
       13.1Related Business Knowledge
       13.2Text
       13.3Useful Sentences
       13.4Writing Tutorial: Avoiding Dangling Modifiers
       Exercises
      
       Unit 14 Application Letters
       求职信
       14.1Related Business Knowledge
       14.2Text
       14.3Useful Sentences
       14.4Writing Tutorial: Paying Attention to the Sentence Structure
       Exercises
       Appendix Ⅰ各章练习题参考答案
       Appendix Ⅱ美国州名标准缩写
       Appendix Ⅲ加拿大省名标准缩写
       Appendix Ⅳ常用地址和商务机构缩略语
       Appendix Ⅴ世界主要机场、港口名称英中对照表

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