About the Author£º
Jiao Yue, PhD, Associate Professor, Associate Dean of the School of Business Administration, Shanghai Business School. Visiting scholar at Syracuse University, USA. Deputy Director of School-Enterprise Cooperation Committee of China Chain Operation Association, Chairman of Supervisory Board of Shanghai Engineering Management Society, expert of Shanghai Digital Economy Research Institute of Shanghai Business Economics Association. His research interests include retail management, business management and consumer behavior, and he has presided over a number of national, provincial and ministerial projects.